Finding Leveraging Points
Subsequently, we mapped out their journey and looked for opportunities to intervene.
Their journey is split into 4 main phases:
Needfinding, Arrive at Store, Browse in Store, Check Out.
We came up with a total of 30 concepts, and sought for feedback from our peers. These were the selected concepts that had most positive feedback.
From this, we did a final selection of solutions to proceed with according. We decided by aligning which of these would align best with the intent that we had:
Transparency of information & Visualization of Impact.